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E-commerce · AutomationD2C skincare brand, India

Careveli — D2C skincare store with payments, WhatsApp alerts and full-funnel tracking

A fast, SEO-friendly online store for a direct-to-consumer skincare brand, with live online payments, WhatsApp order messaging and ecommerce analytics wired end to end.

Visit live site
Careveli D2C skincare online store home page with Kojic Acid face serum banner and best-selling products

Screenshots of the live site, captured October 2026.

Overview

Careveli sells skincare serums (Vitamin C, Kojic Acid and more) directly to customers in India. We built and maintain the storefront, the order API and the admin panel, and connected payments, WhatsApp messaging and analytics so the team can run the store without manual follow-ups.

See it live at careveli.com. Related service: Web development.

The challenge

  • A single-page React store is hard for search engines to read without extra work.
  • The team needed to know about new orders without keeping the admin panel open all day.
  • Customers paying online and customers choosing cash on delivery needed the same confirmation experience.
  • Marketing needed reliable purchase and add-to-cart data for Google and Meta ads.

What we built

  • Prerendered product and landing pages so search engines and link previews get real HTML.
  • Cashfree online payments with server-side payment verification, plus cash-on-delivery orders.
  • WhatsApp Cloud API integration: order confirmations to customers and new-order alerts to the store team, sent once per order and never blocking checkout if WhatsApp fails.
  • GA4 ecommerce events (view item, add to cart, begin checkout, purchase) through Google Tag Manager, alongside the Meta Pixel.
  • Admin panel for products, orders, banners and reviews.
  • Release-based deployments from GitHub Actions to a VPS, with automated test suites running on every pull request.
  • Ongoing UX work: mobile hero banners, discount ribbons on product cards and an equal-height reviews carousel.

Where it stands today

  • Store is live at careveli.com with online payments and cash on delivery.
  • Order messaging runs on the official WhatsApp Cloud API, so order updates do not depend on manual follow-ups.
  • Purchase funnel events are available in GA4 and Meta for ad measurement.
  • Changes ship through reviewed pull requests with tests (350+ API tests and 170+ storefront tests at the time of writing).

Sales and revenue figures are private to the client and are intentionally not shown.

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